Featuring Top 10 Content with Personalization
PARAMOUNT | Top 10 Carousel
Director, Product Design
P+ video streamers lacked confidence in the exact meaning of video carousels like ‘Trending’ or ‘Popular’ and desired a fast, easy way to find shows and movies most watched by others. To address this, the team designed a visually distinct ‘Top 10’ carousel, leveraging machine learning and personalization to rank videos based on weekly viewership and relevance to user preferences. This solution boosted click-through and playback rates by over 25%.
Content Discovery | Web, App, TV
Priming User Recommendations
PARAMOUNT | Content Picker
Director, Product Design
During onboarding, P+ subscribers used a 'Content Picker' to select shows and movies, shaping their personalized recommendations. Through A/B tests and design iterations, we tested and improved content quantity, order, groupings, and user interactions.
We discovered users preferred immediate access to the full product experience rather than pausing to select favorites during onboarding. To address this, we repurposed the Content Picker mid-experience, allowing users to update their recommendations in context by selecting new content. A key insight was that context mattered as much as content in driving engagement.
Personalization, Onboarding & Engagment | Web, App, TV
Improving Content Discovery
PARAMOUNT | Browse Shows & Movies
Director, Product Design
P+ viewers struggled with content discovery on the Show and Movies pages due to a traditional grid layout. To address this, we introduced microgenre groups, advanced filters (e.g., A-Z, genre, ratings), video trailers, and an ‘Add to My List’ feature. These updates enhanced personalization, streamlined browsing, and highlighted the platform’s diverse library.
Content Discovery & Engagement | Web, App, TV
Launching a New XR App
PARAMOUNT | P+ Launch on Vision Pro
Director, Product Design
Paramount’s Design team rose to the challenge to swiftly launch Paramount+ on Vision Pro, becoming one of the first video streamers to enter the XR (Extended Reality) space. Design work began even before accessing the headsets, as each lead reimagined their content areas—mine included Onboarding, User Profiles, Browse, Search, My List, and Account Settings—for an immersive experience tailored to Vision Pro’s specific UX considerations like dynamic scaling, field of view and user input via eye, hand, and voice. Despite Vision Pro’s limited audience, the team delivered a groundbreaking platform quickly while successfully managing ongoing projects.
Innovation, New Platform Launch | XR/AR/VR
Designing Video Streaming Experiences End-to-End
SHOWTIME | Global DTC Video Streaming Apps
Director, User Experience
End-to-end product design experience including paywalls, payment flows, onboarding, content discovery, user engagement, pay-per-views, accounts, and video player experiences.
Monetization, Authentication, Engagement, Video Player | Web, App, TV
Customer Acquisition & Retention
SHOWTIME | Video Streaming Apps - Payment Flows
Director, User Experience
As Director, User Experience I collaborated with a team of 3–4 designers to enhance Showtime's paywall and payment experiences, delivering continuous improvements across U.S. and international builds. Our work spanned 15+ platforms, multiple device views, and various billing types. For live sporting events, we developed custom pay-per-view purchase flows designed to showcase the day's events and specific timing, ensuring an optimized user experience.
Monetization, Payment Flows | Web, App, TV
The Launch of Video Streaming Apps
SCRIPPS NETWORKS | TVE Video Streaming Apps.
Design Lead, Streaming Video Products
End-to-end product design experience including paywalls, payment flows, onboarding, content discovery, user engagement, and video player experiences. Brands included HGTV, Food Network, Travel Channel, Cooking Chanel
Authentication, Discovery, Engagement, Accounts, Video Player| tvOS, Roku, Fire TV, Android TV
Web Video Streaming
SCRIPPS NETWORKS | TVE Video Streaming on Web
Design Lead, Streaming Video Products
End-to-end product design experience including strategy, research, design, and product evolution. Each channel had its distinct branded web presence including HGTV, Food Network, Travel Channel, and Cooking Channel.
Authentication, Discovery, Engagement, Accounts, Video Player | tvOS, Roku, Fire TV, Android TV and Smart TV