Product Design, Strategy & Research

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PARAMOUNT | Prominent Carousel

Director, Product Design

To increase viewer engagement on the Paramount+, several new components were designed to break up the traditional stack of content rows. A visually distinct 'Prominent Carousel' was designed to promote top-priority shows and movies. As Director of Product Design, I worked with senior managers and designers to ensure the high standards and design evolution of these complex components. Designed with larger with a differentiating ratio these units prominently highlighted a variety of titles with rich metadata and video trailers across multiple device views and platforms. Compared to standard carousels, the Prominent Carousel increased click-through by +17% and playback rates by +22%.

Content Discovery & Engagement | Web, App, TV

SHOWTIME | PAY-PER-VIEW Live Sport Events

Director, Product Design

OVERVIEW


SHOWTIME’s Pay-Per-View Live Events created incremental revenue and increased subscription rates. Acquisition funnels require frequent design iteration, A/B testing, and cross-collaboration with various teams: marketing, research, sports, data analytics, and legal. 

INITIATIVES

• Promotions were designed to excite viewers and clarify event timing (upcoming event, day-of, LIVE NOW, and post-event). 
• Payment flows were streamlined to account for time-sensitive purchases.
• Design templates created the flexibility to swap athletes’ imagery when changes occurred.
• Use Cases accounted for various billers, platforms, devices, and authentication & subscription states.  
• Paywall variants were designed and tested to address business and content strategies, including live sports events, pricing promotions, content features, bundles, add-ons, and branding shifts.
• Video paywalls were designed across platforms to evolve our static paywalls and create a quick story of the services, brands, content, and unique value.

Monetization & Engagement | Web, App, TV

PARAMOUNT | Browse Shows & Movies

Director, Product Design

P+ viewers struggled with content discovery on the Show and Movies pages due to a traditional grid layout. To address this, we introduced microgenre groups, advanced filters (e.g., A-Z, genre, ratings), video trailers, and an ‘Add to My List’ feature. These updates enhanced personalization, streamlined browsing, and highlighted the platform’s diverse library.

Content Discovery & Engagement | Web, App, TV

PARAMOUNT | P+ Launch on Vision Pro

Director, Product Design

Paramount’s Design team rose to the challenge to swiftly launch Paramount+ on Vision Pro, becoming one of the first video streamers to enter the XR (Extended Reality) space. Design work began even before accessing the headsets, as each lead reimagined their content areas—mine included Onboarding, User Profiles, Browse, Search, My List, and Account Settings—for an immersive experience tailored to Vision Pro’s specific UX considerations like dynamic scaling, field of view and user input via eye, hand, and voice. Despite Vision Pro’s limited audience, the team delivered a groundbreaking platform quickly while successfully managing ongoing projects.

Innovation, New Platform Launch | XR/AR/VR

SHOWTIME | Global DTC Video Streaming Apps

Director, User Experience

End-to-end product design experience including paywalls, payment flows, onboarding, content discovery, user engagement, pay-per-views, accounts, and video player experiences.

Monetization, Authentication, Engagement, Video Player | Web, App, TV

SHOWTIME | Video Streaming Apps - Payment Flows

Director, User Experience

As Director, User Experience I collaborated with a team of 3–4 designers to enhance Showtime's paywall and payment experiences, delivering continuous improvements across U.S. and international builds. Our work spanned 15+ platforms, multiple device views, and various billing types. For live sporting events, we developed custom pay-per-view purchase flows designed to showcase the day's events and specific timing, ensuring an optimized user experience.

Monetization, Payment Flows | Web, App, TV

SCRIPPS NETWORKS | TVE Video Streaming Apps.

Design Lead, Streaming Video Products

End-to-end product design experience including paywalls, payment flows, onboarding, content discovery, user engagement, and video player experiences. Brands included HGTV, Food Network, Travel Channel, Cooking Chanel

Authentication, Discovery, Engagement, Accounts, Video Player| tvOS, Roku, Fire TV, Android TV

SCRIPPS NETWORKS | TVE Video Streaming on Web

Design Lead, Streaming Video Products

End-to-end product design experience including strategy, research, design, and product evolution. Each channel had its distinct branded web presence including HGTV, Food Network, Travel Channel, and Cooking Channel.

Authentication, Discovery, Engagement, Accounts, Video Player | tvOS, Roku, Fire TV, Android TV and Smart TV